IT and business alignment

Microsoft powers LBC Express' core business applications, which serves as the platform for the business’ bread and butter.

Wholesale and distribution company Safety Center of the Philippines Inc. (SCPI) has implemented Microsoft Dynamics GP to address the inefficiencies the company experienced with its manual system.

Companies that trade outside their domestic markets perform better financially than those that stick to their own countries, according to research from Regus. Roger Trapp writes about how to overcome obstacles associated with establishing a presence overseas and how to go about hiring staff for such an operation.

Having a “presence” on the Internet is no longer enough. A website must be an integral part of any marketing program, and search engine optimization (SEO) is a key element in online marketing. If you are not using SEO to market your website, you are conceding audiences to others who are.

Social media such as Facebook and Twitter have changed the way consumers communicate and advertising in these channels is quickly becoming an integral piece of the digital marketing toolkit. This report examines how search marketers can most effectively utilize social marketing campaigns, focusing on the strategies, tactics and case studies that are already generating success.