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Why advocacy matters to apparel retailers
Why advocacy matters to apparel retailers
By Melody Badgett, Maureen Stancik Boyce, Laura VanTine and Jeffrey Hittner, IBM | Sep 30, 2011
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In apparel retailing, a mature and intensely competitive market with increasingly diverse and well-informed customers, competitive differentiation is more important and more difficult to sustain than ever.
However, attracting and keeping loyal customers depends upon it. A new IBM Institute for Business Value survey of more than 5,900 U.S. apparel consumers identifies the attributes that drive customer advocacy. These attributes can help apparel retailers find new ways to differentiate their businesses and pursue customer-focused initiatives and investments with greater precision and success.
To find out more, you can download the whitepaper from the link above.
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