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Marketing with mobile barcodes
Marketing with mobile barcodes
By Mobile Marketing Association | Dec 7, 2011
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Mobile Barcodes offer marketers an exciting opportunity to increase the value of brand marketing and advertising by adding measurable interactive functionality and richer consumer engagement with your brand.
Japan is a market where use of Mobile Barcodes is a prevalent mass-market medium for consumer engagement. From grocery store product information to movie releases, sweepstakes entry, or public transportation over 90% of Japanese consumers are familiar with Mobile Barcodes and understand how to use their phone to interact with them.
The Mobile Marketing Association (MMA) has developed a whitepaper to educate the industry on Mobile Barcodes and encourage experimentation. The whitepaper includes definitions, attributes and examples of Mobile Barcode services that are currently in the marketplace.
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