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Capitalizing on the smarter consumer
Capitalizing on the smarter consumer
By Melissa Schaefer, Global Retail Research Leader, IBM Institute for Business Value | Sep 30, 2011
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Today’s consumers are more connected, vocal and demanding than ever. In fact, technology is a given in the smarter consumer’s life. But what other forces are driving shoppers today?
Findings from our survey of more than 30,000 consumers in 13 countries tell us that consumers want to be heard, known and empowered. Savvy retailers will listen to today’s smarter, connected consumer and leverage what they learn to empower their customers to shop when and how they want.
To find out more you can download the executive report from the link above.
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